By: Khagesh KG
January 22 2021
The Coca-Cola Corporation has not started any brand campaign in support of the farmers' protests. The image shared on social media has been altered.
The Coca-Cola Corporation has not started any brand campaign in support of the farmers' protests. The image shared on social media has been altered.An image of Coca-Cola bottles reading "Kisan Ekta" and "Support Farmers" in their "Share A Coke" campaign has been circulating on social media, suggesting that the company is in support of the farmers protesting against three new reforms passed by the government in 2019. The photo has been widely shared on social media. On April 17, 2018, the Coca-Cola organization launched an ad campaign in India to promote its drink. The campaign was titled "Share a Coke." They branded the bottles with the tagline "Share a Coke" along with words such as "son", "daddy", "grandma", and "sis". They created these labels in 12 languages during this campaign. However, this picture particular picture has been altered. Coca-Cola has not come out supporting the protesting farmers with any such bottles. We checked for this on the official website of Coca-Cola India, and there wasn't any such campaign information. We also searched all the social media pages of Coca-Cola, but we did not see anything about supporting the farmers' movement. In short, there have been no credible reports of Coca-Cola coming out as supporting the farmers' protests.